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Online coaching & training Vol. 01 · Mon, 19 Oct 2026 Enrollment open

Training studio & apparel label

Progress
you measure
in years

A studio for people playing the long game. Programs written by Coach Kofi, supplements without the nonsense, and a room that shows up on the days you would rather not.

Start first program free → Read the index
  • No card required
  • Cancel anytime
  • 48-hour plan replies
Gym equipment on a training floor

Fig. 01 — The studio floor Strength & conditioning

II

Pick your build

Four templates · switch when you stall
01

Iron Foundations

A 6-week strength primer built on compound lifts. Bench, squat, deadlift, press — programmed with conservative progression and built-in deload weeks. beginner 6 wks 3 / wk Free 02

Lean Engine

High-volume hybrid block. Conditioning circuits, kettlebell complexes, and tempo work. For people who want to look like they train AND can actually move. intermediate 8 wks 4 / wk Free 03

Athlete Shred

Sport-performance block. Explosive lifts, sled work, sprints. You will be tired, you will be fast. advanced 10 wks 5 / wk Free 04

Home, Reset

No-equipment 4-week reset. Built for travel weeks, comeback weeks, or anyone with thirty minutes and a doorway. any 4 wks 4 / wk Free
IV

Written for you

48-hour turnaround

Send your goal, your equipment, and how many days you can train. Coach KK writes a four-week plan and a one-page check-in.

  1. Built around your schedule and your gym, not a template
  2. One revision and one form-check video included
  3. Optional 1-on-1 add-on if you want eyes on every session
Limited spots each month
Form 04 / Custom plan request

Five fields. Two minutes.

Custom plans from $120.00 — quoted before you pay.

This is where the plan lands. Nothing else goes here.
V

Wear the work

Shop everything →
Heavyweight Training Tee apparel

Plate 01

Heavyweight Training Tee

$45.00
7" Performance Short apparel

Plate 02

7" Performance Short

$55.00
Stone Heavy Hoodie apparel

Plate 03

Stone Heavy Hoodie

$95.00
Whey Iso — Vanilla supplements

Plate 04

Whey Iso — Vanilla

$75.00
VI

Read between sets

All entries →
Cover image for “Start Where You Are, Not Where Instagram Is”

Training · 25 Sep 2026

Start Where You Are, Not Where Instagram Is

The most common reason people quit training in week three is that they tried to start in week thirty. Here is how to actually begin.
Nutrition · 18 Sep

Protein Is Not Magic. It Is Just Math.

 Cover image for “Protein Is Not Magic. It Is Just Math.” Training · 10 Sep

The Warm-Up You Are Skipping Is Costing You

 Cover image for “The Warm-Up You Are Skipping Is Costing You”
VII

The list

One email a week

No
filler

Training notes, new drops, and the occasional honest word about what is not working. Unsubscribe in one click.

VIII · The Door

Discipline is the
most attractive
thing you can wear

Start first program free →

No card required · Cancel anytime